Introduction

On January 31, 2025, the January Conference by Festa took place at Harpa, bringing together influential voices in sustainability, business, and innovation. As one of the most anticipated sustainability events of the year, the conference explored how businesses, policymakers, and society can navigate the evolving landscape of sustainability within the value chain.

Artificial Intelligence and the Value Chain – Insights from our CEO Safa Jemai

A key highlight of the event was a session led by Safa Jemai, a software engineer, entrepreneur, and CEO of Víkonnekt. She explored the transformative role of artificial intelligence in sustainability and value chains, shedding light on how AI-driven solutions can:

• Optimize resource management for more sustainable business operations.
• Enhance decision-making by leveraging data-driven insights.
• Drive efficiency in supply chains while minimizing environmental impact.
• Promote responsible and ethical AI practices within sustainability frameworks.

With AI continuing to reshape industries, Safa’s insights provided a future-oriented perspective on how technology can support sustainability goals and revolutionize the way businesses approach environmental and social responsibility.